I’ve used video and slideshows, quickly created using Adobe Spark and other tools, to increase social media engagement with nonprofit organizations by as much as 40%. According to the Sprout Social 2019 Index, “67% of consumers consider video to be the most transparent type of social media posts.” The posts below are videos I created for Facebook and YouTube while I served as the Director of Communications at Hmong American Partnership.
Click the images below to see the post on Facebook.
HAP Annual Report Highlights
This post presented program outcomes from 2016-18 and was used to attract the attention and support of donors and local public officials.
HAP Bus Driver Recruitment Post
This video helped recruit drivers for the nearly 4,000 students HAP serves, one of the organization’s largest revenue-generating operations.
Tou Ger Xiong on the HND Conference
My most popular social media post for HAP, with 11,600 views. It was second only to filmmaker Moua Lee’s retrospective on The Secret War in Laos that premiered at the 2019 Hmong National Development Conference.
HAP Montessori School Graduation
The first slideshow I did for HAP, this post celebrated the nation’s first Hmong/English bilingual Montessori school to promote enrollment.
Tapestry Seafood Special Promo for Little Mekong Night Market
A video post to attract customers to Tapestry Restaurant, a HAP social enterprise and job-training site, during the popular Little Mekong Night Market event in Saint Paul.
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